Consulting
Feasibility Studies
- This determines potential market demand for a project or a
product or service. It includes socio-economic analysis, review of
area’s economy relative to demand, current and future demand and
supply, estimated market share attainable with an estimate of
current and potential demand drivers. Our reports can also be used
by third party Lender’s or Investors and include full disclosures
with supporting rationale.
- Site Selection study is designed to determine if potential
market demand exists for a given product in a market area and the
best available location alternatives.
- Concept Development includes a detailed recommendation for
facilities best suited for market demand, which can then be used by
Architects and Interior Designers to create successful projects.
Partner Identification and Negotiation
Alliances and Partnerships provide synergy and economies of scale.
However, it is extremely important to have the right partner, who
shares your vision and your values. We work with companies to
understand their strengths and needs, then scan the market from a
zero-base level to identify potential partners. We support partnership
negotiations and help set systems and processes for ongoing
interaction between the Partners. The partnerships could range from
buy and sell agreements, to service agreements to management
agreements to franchise agreements to simple marketing and co-branding
partnerships.
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Marketing Plans, Audits, Implementation
We develop or refine Marketing Plans and programs. These cover all
the elements of marketing and contain action plans with milestones. We
provide ongoing reviews and course corrections and can also become an
ongoing part of the marketing team. Often time, money and resources
one spends on marketing could be more focused and targeted. Sales and
Marketing Audits typically answer questions like
- Are my products positioned for changing customer expectations?
- How well do our company’s brands perform their function?
- How effective is our advertising plan? Do you need to advertise?
- Is our sales force efficient? Effective? The effectiveness and
efficiency of a sales team is based on the direction, timeliness,
quality and quantity of its sales calling.
- Sales and Marketing Implementation
- Directing day to day sales and marketing efforts to achieve the
desired objectives.
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Representation
This is an option for companies wanting a presence in the market
without infrastructure investments. TLC offers services in a modular
fashion. The basic service is private label telephonic response with
mail drop and forward. Additional modules can include brochure request
fulfillment, sales leads generation, representation at trade shows,
organization of events / entertainment, dedicated / shared direct
sales staff, data base management and tele calling.
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