Memberships and Subscriptions

Pre-paid benefits and experience programs in hotel companies attract and lock in the local market for dining, spa, events and personal travel. We specialize in hotel memberships for over 20 years, gaining insights working with global and renowned luxury hospitality brands.

With the changing landscape, it is time to expand this to subscriptions in travel and stay. Customers are bypassing traditional points programs to book on OTAs. There may be a larger dependence on a transactional and unstructured market, not driven by points. We aim to capture that market.

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Traditional Points Program

Is the future, younger customer willing to earn points and then wait for them to convert to rewards? Is the business traveler going to be traveling less frequently, impacting their ability to earn enough points to get to Platinum? Is it worth spending 4 to 5% of your room revenue on a points program to protect your top 5% base on Platinum? Is your program helping you move business from competition?

Case for Subscriptions

Convenience and experience benefits will no longer be limited to Platinum tiers which take tens of stays to get to. New age companies like Amazon and Netflix are focusing on Subscriptions.

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Futuristic Product

Attract new customers. Offer value, convenience, recognition and experience from day 1. Get transactional business. Get referrals. Reduce OTA dependence. Sell and gift experiences. Make the program self-funding.

If you have something valuable to offer, you can and should get the customer to pay for it. Talk to us about our Subscription product for the local market or for travel.

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